About Us

background

Laura Sevenus Swimming Tuition first began in 1976 in Cape Town when founder Laura Sevenus built her own pool specifically designed for teaching. She believed that like her, everyone should have fond and positive memories of leaning to swim. Throughout our 57-year history we continue to strive to achieve just that – happy and confident young swimmers.

Our Sevenus Swimming Method® is formed around the individual using techniques that enable each child (no matter what age) to develop their own natural swimming ability. The combination of sensitive tuition delivered in a considered environment gives our swimmers the perfect backdrop in which to explore water - while we watch as their confidence unfolds.

more about laura

Laura Sevenus was a South African national competitive swimmer in the 60’s. She was one of five South Africans chosen to tour with the American Water Follies as a synchronized swimmer, thus changing her amateur status.

In 1964, her professional career began when she assisted the South African team coach training beginners, and later established her first private swim school. Her understanding of parent and children’s needs led to the creation of a purpose-designed facility for teaching swimming in Cape Town, this is where she developed what is now the Sevenus Swimming Method®.

She has contributed her evolving insight and expertise to various working groups in South Africa, Sweden, Germany and the UK and has been instrumental in defining swim teaching standards in South Africa. She is also a certified aquarobics instructor and Watsu® practitioner.

saving our planet one step at a time

As swimming teachers, we love teaching water skills and how to stay healthy through regular exercise. However, living a healthy lifestyle isn't just about our physical fitness - it's about the environment we live in, too. That's why we're constantly evaluating how our business can reduce its carbon footprint.

Our Earth's ecosystem is suffering and that affects everyone. Small changes make a huge difference and whilst every person can make better choices about the way they live, we believe businesses must take responsibility too. That's why we've written the statement below, to show how committed we are to saving the planet - one step at a time.

what we've already done

The quality of our pool water is a top priority, but traditionally this involves using large amounts of chemicals. Reducing chemical use without compromising water quality can be a conundrum, but we have found a number of ways to do so.

For a number of years already, we’ve been asking our parents and pupils to shower before they swim as well as wear swim caps. This reduces the amount of particles entering the pool water and helps us to keep the filters clean, in turn reducing the existence of bacteria and the need for excess chemicals.

The chemical free UV light sanitisation system installed at our Chiswick pool minimises the use of chemicals whilst being highly effective against bacteria and viruses. We hope to introduce this to our Chalfont St.Giles pool in the near future also. As a company we continue to search for new techniques in this area as well as looking for more energy efficient ways to run our pools.

While we continue to curtail energy and water consumption by encouraging shorter showers and we've stopped using plastic shoe covers. Our biggest challenge now is to further reduce the use of plastic at our pools without jeopardising our health and safety standards.

Our offices have also started processing everything from new registrations to direct debits electronically without the need for paper. This is a work in progress and we're assessing other ways of making our business 'paperless', so more improvements are imminent.

We are also now proudly nut free in our shops and on our premises, supporting those who suffer with allergies.

what we're still working on

All retailers are keenly aware changes are necessary and we are determined to do our part too. We are therefore working hard to source stock from local suppliers. Supporting local business is just another way in which we can significantly reduce the carbon footprint of our products.

We’ve also started the process of sourcing sustainable swimwear and pool equipment. Plastic comprises much of the 1.4 billion tonnes of waste that enters our ocean each year. Understanding that the efforts of a small business like ours will not have as great an impact as we'd like, but by working together we can keep our oceans cleaner and safer - sooner!

and finally, an award to be really proud of!

Our children are becoming increasingly aware of the planet and their environment. They're learning about recycling, reusing and reducing at school and - rightly - demanding that their family and friends make better choices.

And so our Achievement Awards have been overhauled and our pupils now receive beautiful, wooden medals for their triumphs, complete with organic cotton ribbons.

A sustainable and eco friendly way for us to say ‘Well Done’ for all of their efforts.

  • Laura Sevenus was a South African national competitive swimmer in the 60’s. She was one of five South Africans chosen to tour with the American Water Follies as a synchronized swimmer, thus changing her amateur status.

    In 1964, her professional career began when she assisted the South African team coach training beginners, and later established her first private swim school. Her understanding of parent and children’s needs led to the creation of a purpose-designed facility for teaching swimming in Cape Town, this is where she developed what is now the Sevenus Swimming Method®.

    She has contributed her evolving insight and expertise to various working groups in South Africa, Sweden, Germany and the UK and has been instrumental in defining swim teaching standards in South Africa. She is also a certified aquarobics instructor and Watsu® practitioner.

  • Q: What is the Sevenus Swimming Method?

    A: In brief, the difference with our way of teaching is that we observe our students individually and then facilitate in helping them to develop their own natural swimming ability.

    By not leading or forcing the pace in any obvious way, our pupils do not feel limited or constrained and results can be achieved faster.

    They intuitively release their skills and abilities without too much interference, only with guidance.

    The confidence derived from knowing that “I did it” builds and supports the learning process. Self confidence acquired in this way is immeasurable.

  • Laura Sevenus was a South African national competitive swimmer in the 60’s. She was one of five South Africans chosen to tour with the American Water Follies as a synchronized swimmer, thus changing her amateur status.

    In 1964, her professional career began when she assisted the South African team coach training beginners, and later established her first private swim school. Her understanding of parent and children’s needs led to the creation of a purpose-designed facility for teaching swimming in Cape Town, this is where she developed what is now the Sevenus Swimming Method®.

    She has contributed her evolving insight and expertise to various working groups in South Africa, Sweden, Germany and the UK and has been instrumental in defining swim teaching standards in South Africa. She is also a certified aquarobics instructor and Watsu® practitioner.

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